Weight Watchers Branded Opportunities
Premium Insert Program (PIP)
Reach the thousands of engaged members
who attend Weight Watchers meetings each week via the Premium Insert
Program (PIP). This program is an ideal way to reach responsive readers
who are receptive to trying new products as they make healthy changes
in their lifestyles.
Through PIP, advertisers can include literature about the many benefits of using their products. Weight Watchers Magazine will polybag advertiser information with a current issue of the magazine. PIP will be distributed to 150,000+ Weight Watchers members in meeting rooms nationwide.
Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.
Through PIP, advertisers can include literature about the many benefits of using their products. Weight Watchers Magazine will polybag advertiser information with a current issue of the magazine. PIP will be distributed to 150,000+ Weight Watchers members in meeting rooms nationwide.
Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.
Leader Mailer Program
Weight Watchers will distribute 20,000
gift bags to influential Weight Watchers meeting room leaders nationwide.
Advertisers can select to participate in one of the four quarterly
mailings in the calendar year. This presents advertisers with an ideal
opportunity to target an audience actively seeking products that will
contribute to weight loss success.
As part of the program, Weight Watchers will deliver gift bags containing new educational tools, product merchandise and information from advertisers to keep leaders informed of the latest news and offerings.
Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.
Three times annually.
As part of the program, Weight Watchers will deliver gift bags containing new educational tools, product merchandise and information from advertisers to keep leaders informed of the latest news and offerings.
Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.
Three times annually.
“Innovation” Program
Annually, Weight Watchers Magazine will
distribute a special gift bag to meeting room leaders at the “Innovation
Meeting” in the fourth quarter. Filled with products and information
from select partners, the Program will enable advertisers to place
literature directly into the hands of key influencers, while aligning
their brands with the power of Weight Watchers.
Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.
Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.
Complete Food Companion Guide
This annual guide has always been a key
component to the success of the Weight Watchers program—the
Complete Food Companion Guide. The Complete Food Companion Guide lists
the Weight Watchers POINTS values of more than 17,500 products found
in every neighborhood supermarket.
Weight Watchers Magazine will offer advertisers the opportunity to include their creative in the Food Companion Guide, aligning advertiser brands with this essential Weight Watchers tool.
Weight Watchers Magazine will offer advertisers the opportunity to include their creative in the Food Companion Guide, aligning advertiser brands with this essential Weight Watchers tool.
Dining Out Guide
Another component to success on the Weight
Watchers program –the annual Dining Out Companion Guide. This
280+ page directory lists the Weight Watchers POINTS values for foods
served at 100 popular chain restaurants and 10,000 menu items. It
also contains hundreds of Core Plan foods. Designed to give Weight
Watchers members better choices and greater flexibility, the Guide
is a must have for millions of women and men who are looking to lose
weight, look better and feel better, as they live healthy, active
lifestyles.
