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Issue Ad Space Close                Materials Close On Sale   Fractional Regional Full Page ROB Inserts   Jan/Feb Oct 21 Oct 21 Nov 2 Nov 2 Dec 4 Jan 5 Mar/Apr Dec 21 Dec 21 Jan 4 Jan 4 Jan 19 Feb 16 May/Jun Feb 18 Feb 18 Mar 1 Mar 1 Mar 16 Apr 13 Jul/Aug Apr 19 Apr 19 May 3 May 3 May 18 June 15 Sept/Oct June 21 June 21 July 1 July 1 July 20 Aug 17 Nov/Dec Aug 20 Aug 20 Sept 1 Sept 1 Sept 21 Oct 19

Page Unit Non Bleed Bleed Trim Full Page 7 x 10 8 1/4 x 11 1/8 8 x 10 7/8 2/3 Page Horizontal 7 x 6 11/16 8 1/4 x 7 3/16 8 x 6 15/16 2/3 Page Vertical 4 5/8 x 10 5 5/16 x 11 1/8 5 1/16 x 10 7/8 1/2 Page Spread 15 x 5 16 1/2 x 5 5/8 16 x 5 3/8 Checkerboard (1/4 pg ea.) NA 4 1/4 x 5 5/8 4 x 5 3/8 1/2 Page Digest 4 5/8 x 6 1/2 5 1/8 x 7 4 7/8 x 6 3/4 1/2 Page Horizontal 7 x 5 8 1/4 x 5 3/4 8 x 5 1/2 1/2 Page Vertical 3 1/2 x 10 4 1/8 x 11 1/8 3 7/8 x 10 7/8 1/3 Page Square 4 5/8 x 5 5 1/8 x 5 5/8 4 7/8 x 5 3/8 1/3 Page Vertical 2 1/4 x 10 3 x 11 1/8 2 3/4 x 10 7/8 2 Page Spread 15 x 10 16 1/2 x 11 1/8 16 x 10 7/8

Digital Files
Weight Watchers Magazine will accept the following digital files:

• PDF from Acrobat 3.0
• PDF from Acrobat 4.0

Supplied Materials
Specifications for Web Offset Publications (SWOP) will apply.
Binding Method: Perfect Bound
Proofing: Head to Foot
Rotation of Colors: BLK, C, M, Y
Proofs: Kodak approval proof
B/W 2C Screen: Recom: 120/max. 133
B/W 2C Density: Max: 160%, 2nd color not to exceed 85%
4C Screen: Recom: 133/max. 150
4C Density: Max: 300%
All advertising materials after one year from insertion will be automatically discarded unless notified to the contrary.
Shipping Instructions
Please send all contracts, insertion
orders and printing materials to:
Alan Biederman
11 Madison Avenue
17th Floor
New York, NY 10010
Phone: 212-589-2819
Fax: 212-589-2600
alan.biederman@weightwatchers.com
Advertising Preparation Charges
Billed at Publisher’s cost +10%. Copy, layout and other necessary printing material must be received by Publisher on or before issue closing date.
1) Copy and sample must be submitted for approval prior to insertion. No advertisement will be accepted which in the judgement of the Publisher attempts to create an illusion that it is editorial material. The word “advertisement” shall be printed at the top of advertisements that either carry no signature or resemble editorial pages.
2) The Publisher will not be bound by any conditions, printed or otherwise, appearing on an order blank or copy instructions when such conditions conflict with regulations set forth in the rate card. 3) A contract year (12-month period) starts from the date of the first insertion. Twelve month periods do not overlap. 4) The Publisher reserves the right to reject any advertising that he feels is not in keeping with the publication’s standards. The advertiser agrees to assume liability for all content (including text, representations, and illustrations of advertising printed) and also assumes responsibility for any claims arising therefrom made against the Publisher. 5) The Publisher’s liability for any error will not exceed the charge for the advertisement in question. 6) Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and will be charged for upon the terms of the schedule policy stated. 7) When a change of copy covered by an uncancelled insertion order is not received by the closing date, copy run in a previous issue will be inserted. 8) The Publisher will not be liable for errors in key numbers. 9) All advertising orders are accepted subject to the terms and provisions of the current rate card. Orders are accepted subject to change in rates upon notice from the Publisher. Contracts may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment provided the contract rate has been earned up to the date of cancellation. 10) The advertiser and its advertising agency are jointly and severally liable for monies due and payable to the Publisher. 11) The Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. 12) All invoices are payable upon presentation, Net 20 days. 13) In the event an advertiser fails to honor its commitment to pay for contracted space within the 20 day provision stipulated herein, the Publisher reserves the right to terminate the agreement. In the event legal action is required to secure payment for the contracted advertising, the advertiser is solely responsible for all costs incurred including, but not limited to, the Publisher’s attorneys’ fees and expenses, collection agencies fees and expenses, and interest charges. Trademark Language Addendum No right, property, license, permission, or interest of any kind in or to the use of any trademark, trade name, color combination, insignia, or device owned or used by Weight Watchers is intended to be given or transferred to or acquired by PURESOURCE by the execution or performance of this Agreement or any part thereof.
This Agreement shall not be construed to authorize you or your agents to use any of the logos, trademarks, and copyrights belonging to Weight Watchers International, Inc. in any advertising, packaging, public relations and promotional materials, or any other manner, exclusive of this Program. By advertising in Weight Watchers Magazine, you agree that Weight Watchers, the sole owner of the Weight Watchers name and marks (including POINTS), has not endorsed or authorized in any way your product or service and you agree that you will not use the Weight Watchers trademark to wrongfully suggest any such endorsement.
This Agreement shall not be construed to authorize you or your agents to use POINTS values in any advertising, public relations and promotional materials, on your website or any website under your control, on packaging, or given out to consumers over any consumer information line under your control, or in any other manner. Weight Watchers may seek injunctive relief, after giving you notice, in a court of competent jurisdiction for a violation of this paragraph. Weight Watchers need not allege or prove that Weight Watchers has no adequate remedy at law. The right of injunction provided in this paragraph is in addition to any other legal remedy which Weight Watchers has.