Reader Involvement
Reach Readers Who Are Highly Involved
With Both
The Editorial And Advertising Content
| |
Mean
Reading
Days |
Mean
Minutes |
Considerable
Interest in
Advertising |
Cut Out/
Used
Recipes |
Cut Out/
Used
Coupons |
Visited
Magazine Website |
Took
Any Action |
| Weight Watchers |
2.8 #1 |
47 #5 |
32.1% #4 |
35.9% #5 |
8.5% #2 |
9.9% #1 |
53.9% #5 |
| Allure |
1.9 |
33 |
22.0% |
0.7%* |
1.1%* |
4.1%* |
15.5% |
Better Homes
& Gardens |
2.1 |
39 |
21.2% |
18.1% |
5.0% |
2.8% |
31.8% |
| Bon Appetit |
2.3 |
44 |
26.6% |
49.5% |
1.3%* |
3.8%* |
56.9% |
| Cooking Light |
2.4 |
43 |
30.0% |
56.6% |
2.4%* |
3.2% |
63.7% |
| Cosmopolitan |
2.2 |
43 |
28.3% |
0.9%* |
1.0%* |
5.3% |
18.8% |
| Country Living |
2.0 |
41 |
19.9% |
11.4% |
1.7%* |
2.6%* |
25.0% |
| Elle |
1.9 |
36 |
26.4% |
0.2%* |
0.1%* |
4.0%* |
14.7% |
Every Day with
Rachael Ray |
2.5 |
53 |
33.7% |
59.3% |
3.3%* |
5.8%* |
66.1% |
| Everyday Food |
2.5 |
49 |
29.1% |
55.5% |
3.6%* |
3.2%* |
63.8% |
| Family Circle |
1.9 |
37 |
19.9% |
27.3% |
8.6% |
2.1%* |
38.2% |
| First |
2.1 |
48 |
28.3% |
18.8% |
5.6%* |
3.8%* |
34.3% |
| Fitness |
2.4 |
43 |
27.5% |
6.8%* |
0.5%* |
4.3%* |
31.0% |
| Food & Wine |
2.2 |
40 |
31.4% |
32.7% |
0.9%* |
3.8%* |
43.5% |
| Glamour |
2.1 |
39 |
27.1% |
1.1%* |
0.7%* |
4.7% |
20.1% |
Good
Housekeeping |
2.1 |
40 |
24.2% |
24.3% |
7.2% |
2.3% |
37.2% |
Harper’s
Bazaar |
1.9 |
39 |
27.0% |
0.1%* |
0.3%* |
1.4%* |
14.1% |
| Health |
2.3 |
43 |
40.0% |
5.6%* |
1.2%* |
4.1%* |
31.8% |
| InStyle |
2.0 |
36 |
27.8% |
0.4%* |
0.7%* |
3.9%* |
18.2% |
Ladies' Home
Journal |
2.0 |
39 |
17.7% |
20.4% |
6.6% |
1.7%* |
30.7% |
| Marie Claire |
2.0 |
40 |
20.9% |
1.8%* |
1.6%* |
2.3%* |
17.6% |
Martha Stewart
Living |
2.2 |
44 |
24.6% |
33.1% |
2.2%* |
7.1% |
46.3% |
| More |
2.5 |
53 |
25.8% |
2.9%* |
0.7%* |
2.7%* |
28.2% |
O, The Oprah
Magazine |
2.1 |
45 |
25.5% |
5.5% |
1.6%* |
6.3% |
23.7% |
| Prevention |
2.3 |
44 |
27.2% |
6.6% |
1.6%* |
4.9% |
31.2% |
| Real Simple |
2.3 |
45 |
26.4% |
23.0% |
2.3%* |
5.7% |
39.8% |
| Redbook |
2.0 |
39 |
16.9% |
13.3% |
5.3%* |
3.1%* |
25.1% |
| Self |
2.3 |
43 |
24.5% |
4.5%* |
0.8%* |
5.6%* |
27.5% |
| Shape |
2.3 |
41 |
28.6% |
5.6%* |
0.2%* |
5.3%* |
29.8% |
| Vanity Fair |
2.0 |
43 |
27.3% |
0.2%* |
0.1%* |
4.3%* |
13.3% |
| Vogue |
2.0 |
39 |
32.5% |
0.3%* |
0.8%* |
4.0%* |
16.3% |
| Woman's Day |
1.9 |
35 |
19.6% |
23.4% |
7.4% |
1.8%* |
35.3% |
| Woman's World |
1.7 |
40 |
26.0% |
23.6% |
5.2%* |
4.9%* |
39.0% |
| Women's Health |
2.1 |
40 |
31.3% |
7.9% |
0.7%* |
4.0%* |
29.6% |
|
Source: MRI Spring 2010
*Projections relatively unstable, use with caution.
Ranking vs. the 33 magazines on this list.
Ranking vs. all measured magazines: Mean Reading Days - Tie #5, Cut
Out/Used Recipes - #6, Cut Out/Used Coupons – #3, & Took Any
Action - #6.
Reach Female Readers Who Are Highly Involved With Both The Editorial
And Advertising Content
| |
Mean
Reading Days |
Mean
Minutes |
Considerable
Interest in
Advertising |
Cut Out/
Used
Recipes |
Cut Out/
Used
Coupons |
Visited
Magazine Website |
Took
Any Action |
| Weight Watchers |
2.9 #1 |
50 Tie #3 |
36.0% #2 |
39.7% #5 |
9.5% #1 |
10.2% #1 |
58.0% #5 |
| Allure |
1.9 |
34 |
23.7% |
0.7%* |
1.2%* |
4.5%* |
16.1% |
| Better Homes &
Gardens |
2.1 |
41 |
23.6% |
20.9% |
5.9% |
3.0% |
35.1% |
| Bon Appetit |
2.3 |
45 |
26.8% |
52.8% |
1.6%* |
3.2%* |
59.8% |
| Cooking Light |
2.4 |
45 |
32.1% |
59.4% |
2.5%* |
3.6%* |
66.0% |
| Cosmopolitan |
2.3 |
47 |
31.4% |
1.0%* |
1.1%* |
5.7% |
20.4% |
| Country Living |
2.1 |
43 |
21.4% |
13.2% |
2.3%* |
2.6%* |
27.0% |
| Elle |
2.0 |
37 |
27.2% |
0.2%* |
0.1%* |
4.3%* |
15.2% |
Every Day with
Rachael Ray |
2.6 |
55 |
35.1% |
61.5% |
3.7%* |
6.4%* |
69.0% |
| Everyday Food |
2.5 |
50 |
31.3% |
59.8% |
2.9%* |
3.6%* |
67.7% |
| Family Circle |
2.0 |
39 |
20.9% |
28.9% |
8.9% |
2.1%* |
39.8% |
| First |
2.1 |
48 |
28.2% |
19.2% |
5.8%* |
3.8%* |
34.7% |
| Fitness |
2.4 |
45 |
29.9% |
8.6%* |
0.4%* |
4.5%* |
34.7% |
| Food & Wine |
2.3 |
43 |
31.9% |
38.7% |
1.2%* |
2.9%* |
47.5% |
| Glamour |
2.1 |
41 |
28.4% |
1.2%* |
0.8%* |
5.0% |
21.4% |
| Good Housekeeping |
2.1 |
42 |
25.8% |
25.7% |
7.8% |
2.5% |
39.2% |
| Harper's Bazaar |
1.9 |
41 |
27.5% |
0.1%* |
0.3%* |
1.6%* |
13.9% |
| Health |
2.3 |
46 |
40.8% |
6.6%* |
1.5%* |
4.4%* |
35.6% |
| InStyle |
2.0 |
37 |
28.7% |
0.4%* |
0.8%* |
4.2%* |
19.4% |
| Ladies' Home Journal |
2.0 |
40 |
18.7% |
21.4% |
7.0% |
1.8%* |
32.1% |
| Marie Claire |
2.0 |
42 |
21.9% |
1.9%* |
1.7%* |
2.5%* |
18.6% |
| Martha Stewart Living |
2.2 |
45 |
25.8% |
34.7% |
2.4%* |
7.3% |
48.1% |
| More |
2.5 |
54 |
27.3% |
3.1%* |
0.8%* |
2.9%* |
29.8% |
| O, The Oprah Magazine |
2.1 |
47 |
27.2% |
5.8% |
1.6%* |
6.8% |
25.2% |
| Prevention |
2.3 |
47 |
30.2% |
7.1% |
1.6%* |
4.9%* |
33.6% |
| Real Simple |
2.3 |
45 |
27.8% |
24.6% |
2.5%* |
6.3% |
42.6% |
| Redbook |
2.0 |
40 |
17.8% |
14.2% |
5.7%* |
3.3%* |
26.6% |
| Self |
2.4 |
45 |
25.6% |
4.8%* |
0.8%* |
5.4%* |
28.2% |
| Shape |
2.3 |
44 |
30.9% |
6.2%* |
0.3%* |
5.9%* |
32.0% |
| Vanity Fair |
2.1 |
45 |
30.1% |
0.2%* |
0.1%* |
4.8%* |
14.2% |
| Vogue |
2.1 |
42 |
35.1% |
0.2%* |
0.9%* |
4.5%* |
17.5% |
| Woman's Day |
1.9 |
36 |
20.3% |
24.1% |
7.3% |
1.9%* |
36.3% |
| Woman's World |
1.7 |
41 |
27.1% |
23.7% |
5.5%* |
5.2%* |
39.7% |
| Women's Health |
2.1 |
41 |
33.2% |
8.4% |
0.8%* |
4.2%* |
31.5% |
|
Source: MRI Spring 2010
*Projections relatively unstable, use with caution.
Ranking vs. the 33 magazines on this list.
Ranking vs. all measured magazines: Mean Reading Days - Tie #5, Cut
Out/Used Recipes - #6, Cut Out/Used Coupons - Tie #1, & Took Any
Action - #6.
